SEO is related to the natural positioning of the parties for which he is charged fixed monthly fee, is performed by positioning the company or individual.
SEM the sponsored links, ad slots, and other forms of promotion, which are paid in advance and there is a fee, often having an auction.
What to choose? It depends activities that are driving and your budget. The disadvantage of SEM
is that for example in the case bosków pay per click.
amount often comes to a few gold for one client, and many people install contextual advertising on their website and click on it, people just to earn it.
SEO guarantees a fixed fee, of course, after signing a contract with a contractor.
I think a combination of both of these variants will achieve the desired effect, which is access to the client and profit company.
SEO Companies:
- Globster
- MK
Interactive Group - Design Position
SEM Partners:
- Google Adwords
-
boxes Onet - WP AdKontekst
- Netsprint
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